Creating Customer Loyalty with ShootProof & Kelli Price | Lifestyle Family and Event Photographer Kelli Price Photography
Creating Customer Loyalty with ShootProof & Kelli Price | Lifestyle Family and Event Photographer Kelli Price Photography
I started my lifestyle photography business in Atlanta back in 2013 and originally shared the images via Dropbox. After the first client became confused on how to view the images and thought I had cropped off the top of her head, I decided I needed to invest in professional gallery software. ShootProof was easy for clients to navigate, customer services was great and I loved the automated email reminders….AND they just happen to be located in my hometown of Atlanta!
Before the holidays I was asked to contribute to a ShootProof blog about creating customer loyalty. Needless to say, my Account Manager experience at an incentive company, USMotivation kicked in. Read on!
We asked 13 successful photographers to share their secrets to creating customer loyalty.
You know: that thing where your clients come back over and over, refer you to their friends, and never forget to tag you in their social media shares.
This is what they said…
There’s no such thing as “overcommunication”
By Kelli Price, Kelli Price Photography
Client experience means communication.
Once the contract is signed, I mail them a card with the date and time of our session. Immediately after the session, I email them a “what to expect” email thanking them for an awesome session and letting them know when they can expect to receive their gallery, plus any additional steps.
I also set up automated emails:
Remind them when their gallery is expiring
Simple instructions on how to order prints
Notice that their images are ready to be downloaded.
All emails include their link, passcode, and the date their gallery will expire.
Clients are excited to see the images, and I want to keep up the momentum!
This means that the most important aspect of my client experience is getting the gallery—family, corporate AND weddings—to them within 2 weeks or less!
